If you are familiar with Bluetooth headsets at all, you’ve probably heard of Jabra. Jabra headsets, well known for their comfortable fit and exceptional flexibility are a popular choice for the tech-savvy hands-free cell phone user. What you may not have heard is that the European headset company GN Netcom, managed by GN Store Nord of Denmark produces Jabra. GN Store Nord also owns GN ReSound, one of the most successful hearing aid manufacturers in the U.S. and Europe. Some of the success GN ReSound has seen in recent years has been from its innovative technology.
One of the more notable innovations GN ReSound brought to the hearing industry came to market in 2003 with the release of the first ever open-fit hearing aid. The Air quickly became the instrument of choice as it provided hearing aid wearers with a cosmetically appealing instrument that didn’t block the ear canal, instantly improving wearer satisfaction. In 2008, another innovation called “be by ReSound” introduced the concept of “remote microphone” placement. In this model, the microphone is separated from the custom-made body of the hearing aid by a tube that wraps around the bowl of the ear and tucks up into what is known as the helix lock, effectively blocking wind noise interference. In 2010, ReSound introduced the Alera, a premium digital hearing aid that set new standards for wireless connectivity with external audio devices such as cell phones and televisions. The Alera incorporates GN ReSound’s trademark sound processing technology called Surround Sound. It works just like a surround sound system, splitting sound streams into bass (low frequencies) and treble (high frequencies) while distinguishing differences in directionality in order to locate where sounds are coming from more successfully. Surround Sound provides the listener with distortion-free sound quality and optimized speech clarity.
While the constant pushing of the envelope to develop innovative technology has led to improvements in sound quality and speech understanding in hearing aids, GN ReSound offers increased freedom, smaller sized instruments and ease of use to its customers. It is no wonder that GN Store Nord, through its daughter company GN ReSound, is one of the most successful hearing aid manufacturer’s in the U.S. and Europe.